Apple’s Future Cloud Strategy: Learning from the Customer

Posted by Dr. James Canton on June 8, 2011 under Uncategorized | Be the First to Comment

Apple’s strategy with the cloud is to learn from their customers. No less important is to lay the foundation of interoperability with Apple TV, the Mac, iPad and Mobile Me. Mobile Me is a work in progress but is moving in the right direction.

As a former Apple executive I know that Apple envisions the future by learning from its customers. This is a powerful lesson that more of my clients could benefit from–learning from customers about how they see the future applications of their products.

Apple learns more from putting out products to customers and then mining their experiences. Apple TV is the latest. But the cloud is an attempt to integrate all of the other devices into one platform–an intuitive interoperable platform.

Already users of Apple’s iPad can stream wireless to the TV programs. What’s next the iCar? Yes. So the cloud for Apple is already in play for the next generation, its laying the foundation for the integration of not just devices like the iPhone but the integration of knowledge assets like video, music and data.

Who are you learning about the future from?