The Click-Stream Consumer

There is a powerful and dynamic new consumer who is fast emerging in the global marketplace. A new report by the Institute for Global Futures focuses on the power of the Click-Stream Consumer.

Who is this consumer? How do you sell to them? How can you reach them? What do they need? Our kids, clients, friends and family; the Click-Stream consumer is made up of a large global audience—the common thread is that they surf the click-stream of electronic devices and navigate the virtual worlds.

Their buying power is over two billion dollars. They are over one billion people on the Internet buying products and services, blogging, gaming, my spacing, and using mobile phones. They are collaborating to make the next drugs, design the next products and sell the next services. They are the consumers who are devouring interactive, real-time, rich media products and services. No company can afford to ignore them. Understand them and profit for the future.

Key innovations like Internet2, mobile gaming, virtual worlds, and the convergence of new media will empower this vital consumer.

The Click-Stream Consumer will redefine markets, industries and competition in the near future. Companies will have to retool their enterprise to attract them. Find out how.

Dr. James Canton CEO Institute for Global Futures